Live Breaking Spot

Speaking of audience competition, which took a different approach to the final round of qualifying monthly sports stations in major cities. It's time to examine how sports radio is prominent, rather than a season against each other.

Admittedly, I've fallen into the trap and commented in the battles of Houston sports radio (with 4 ski resorts) and Miami, among others. As for the stations where sports are combined (as there are more of a sports radio stations in most markets now) sheds new light. Also, I'm not sure that only focuses on 25 to 54 men with regard to sports radio is a true reflection. Teens and women are also sports fans, along with many men over 55 years. They also count.

In Houston, lap ahead of KMBE and KFNC in audience figures in general. However, when combined totals of the general audience of these three stations, the combined figure would not have to hear the top 20 overall.

In Los Angeles, is the same story. KSPN KLAC 710 and 570 are within 0.1 of each to the general public. However, these stations do not combine to make the top 20 overall in the Los Angeles market. Both are being stifled by over 97% of the radio audience.

Much has been discussed about competition in Miami, especially in switching stations Dolphins. Again, there is more to life than men 25-54. WQAM, wax, and even combined WINZ have # 20 on the market in terms of global audience.

For Pittsburgh on KDKA-FM newcomer has done really well in a few months as a sports station, to head the ski. While faring better than Miami, Houston and Los Angeles in total audience, KDKA-FM, and WBGG WEAE combined would not have the 10 in general audience.

However, this is not a reflection of the evolution of sports radio in terms of global audience. Look at many other "major league" markets and then realize why so many markets that compete with the ski.

triple WFAN in New York Wepner's general audience, but if combined would be # 6 in the global market listens. Philadelphia (for this grading period from mid-August to mid September and not including the Phillies clamping period) WIP has twice WPEN general audience, and both stations increased during the grading period, that would in the top 7, if combined.

The same story in Chicago, where double WSCR WMVP The general level of ESPN (and see the current grading period!), But the two stations that combine to be in the top 7 in the market.

Even the best sports radio in Dallas. The ticket still leading KRLD-FM and Kesner, but sports radio stations combine to be # 2 overall right now, and these values only include the Cowboys' opening weekend.

In San Francisco, KNBR 680 is seventh in the general audience itself, more than 4 times the combined audiences of KTCT and KTRB.

Boston listeners to continue supporting both WEEI-AM and WBZ-FM General Sports Hub. While the Sports Hub rose 0.3 and 0.2 WEEI fell during the recent grading period, these two stations are combined for a top 4 placing.

WXYT is the ticket to score in Detroit. best example of the nation as sports station says its third consecutive month as # 1 overall. Not to mention that WWJ 950 News rose to third overall and now provides updates in the 15 sports and 45 per hour.

Minnesota Twins baseball moves on KSTP-AM for the just concluded season paid big dividends in the standings with the station almost a full point at the general audience during the last three marking periods. KFAN fan, however, finished 16th overall in the market.





In St. Louis, has WXOS better than four times the general audience KFNS and KSLG, but would have a combined 10 places on the market.

WHB in Kansas City is 13 overall in the latest rankings, but in this case it should be noted that the sports station is actually 2nd in "non-music" stations. This market likes his music. However, when combined with overall scores KCSP, sports radio would be # 3 in general.

While these markets are examined, it is not enough for the point that certain markets are much more of a demand for sports radio than others, and how it should be the measuring stick.